What it Is: This first of its kind lipstick and lip stain serum creates fully saturated, long-lasting coverage with just one swipe. Super lightweight yet deeply pigmented, the non-drying water-based formula hydrates, smooths and revitalizes lips with a velvety, satin finish. Minimum effort, weightless feel, lasting impact. What it Does: A completely new way of providing long-lasting color and hydration to lips, this innovative lip stain delivers rich nutrients and vivid lightweight color with a surprising cooling sensation ​​upon application. Brand New