Chic light blue striped top by Universal Thread. Ideal for everyday style. Universal Thread is a billion-dollar, denim-focused lifestyle brand launched by Target in February 2018. It was introduced as part of a massive private-label overhaul to replace the long-standing Mossimo brand Brand Launch and Purpose (2018) Target developed Universal Thread based on research involving nearly 1,000 women to address common "pain points" in denim shopping, such as inconsistent fits and uncomfortable rises. Inclusivity: It was Target's first brand to launch with an entirely size-inclusive range (00–26W) from day one. Aesthetic: The line is often described by fashion reviewers from Refinery 29 as having a "denim Americana vibe" similar to a more affordable version of Madewell. Pricing: Items were strategically priced between $15 and $99 to offer high value at a low entry point. Adaptive and Sensory Design A key part of Universal Thread's history is its early commitment to adaptive clothing. Disability-Friendly: The line includes pieces designed for wheelchair users, featuring higher rises and wider legs. Sensory-Friendly: To reduce discomfort, the brand produces "sensory-friendly" basics with flattened seams and no tags.