Vintage Matchbook Cover Burbach Standard Watertown WI Wisconsin Atlas Tires

This vintage matchbook cover advertises Burbach Standard, a Standard Oil service station located at 701 E. Main St., Watertown, Wisconsin, with phone number Dial 261-9940. Mid-20th-century service stations often promoted their businesses through matchbooks like this, which were commonly given to customers along with fuel purchases or mechanical service. The cover highlights services typical of independent Standard stations of the era, including wheel alignment, brake work, engine tune-ups, and general automotive service. It also promotes Atlas and Amco tires, well-known brands sold through Standard Oil stations across the United States during the 1940s–1960s. The bold red and blue Standard logo reflects the branding used by Standard Oil affiliates before many later reorganizations and rebrandings. Matchbook covers such as this served as practical advertising pieces and are now collectible examples of local business history and mid-century automotive culture. Good used condition. Comes as shown, see the exact item you will receive in photos.