Shop the Best of the Best of Asian Beauty Curated by Two Industry Veterans

Hi, we're Jeanha & Vanessa! We're not beauty influencers and we haven’t struggled with eczema all of our lives. But we’ve worked in the beauty and retail industry a long time, and we know there are a ton of brands and products that aren’t getting enough airtime and are way too hard to get your hands on. We’ve helped brands launch, grow, and get acquired. We’ve worked with brands that live and die by SephULTArget’s rules. We know the game and the rules of the beauty biz, and they’re tough. Thus, PlayLab Beauty was born - we’re not playing by the same rules. We’re simply here to bring you the hard-to-find stuff that truly works. We’re here to demystify the innovations in beauty through our content and in-store experiences. We’re not celeb or influencer-founded, not venture-backed, just here to bring you the stuff-you-never-knew-you-always-needed. Starting with all the gems coming out of Korea, Japan, and Taiwan. Ok, so T-beauty is not yet a thing, but when it is, we’ll be the first to bring it to you. If you pack an empty carryon in your suitcase to Asia for your beauty haul... PlayLab was created for you. If you’re K-beauty curious but need a friend to break it down for you... PlayLab was created for you. *All of our products are new with tags. *We ship directly to you within 48 hours.