HydraMatte Lip Color is the NEWEST addition to our famous LipSense® lip color. It’s a true liquid to matte finish lip color that stays put for up to 6 hours*, even in water. No need to top with gloss or re-apply lip balm to fight off dryness. HydraMatte is hydrating, anti-aging lip color that lasts! Provides long-lasting, water-proof* lip color with a matte finish, and a formula that hydrates, corrects, and protects