Founded by Charlotte Cho, Then I Met You is sensorial skincare born from Korean innovation and time-honored rituals. The collectable "Then I Met You hat" refers to branded baseball caps, often periwinkle or other colors, that were offered as exclusive gifts with purchase (GWP) at Then I Met You (TIMY) K-beauty pop-up events, especially one at Sephora in NYC, given for spending thresholds like $50, $75, or $150, creating buzz and merchandise for fans of the skincare brand founded by Charlotte Cho.