L'Oreal Paris (403) Eva’s Red Colour Riche Collection Exclusive Lipstick. New with tags. Full size. L'Oreal Paris Colour Riche Matte Lipcolour, Matte-Traction Red. Shade #403 Eva’s Red. Eva's Red is bright red, with a hint of orange. The immediate thought is a spicy pepper. It has a very smooth and buttery consistency. It has an intense color payoff, that has excellent staying power. Description • Take it to the matte with gorgeously rich and creamy L'Oreal Paris Colour Riche Matte Lipsticks • Colour Riche Matte Lipstick combines our most luxuriously rich matte lipcolor with intensely rich hydration • With this L'Oreal matte lipstick, your lips are kept soft and smooth with a creamy feel for a comfortable wear • For a bolder look, prime and line lips first with Colour Riche Matte Lip Liner - Fill in lips entirely with the lip liner, then apply Colour Riche Matte Lipstick on top