BRAND NEW! NEVER SWATCHED OR OPENED! The original power pout! This creamy lip makeup color provides intense hydration with bold, long-lasting pigment that stays put for up to 12 hours of continuous wear. The texture is weightless on lips and comfortable. The formula will not bleed or transfer. Enriched with Vitamin E and avocado oil, Stay All Day® Liquid Lipstick softens the lips so they look and feel beautiful. A cult favorite for years among Stila fans and beauty aficionados alike, Stila's liquid lipstick is celebrated for its incredible staying power.