**PRICE REDUCED!** NEW PRICE IS FIRM! 💕 Hi! I subscribed to this, but I recently switched up my hair products. It costs $104 new. This is new with tags. Never opened. From Hairstory: Maybe you’re ready to end your relationship with shampoo, but you’re skeptical that a detergent-free cleanser can keep your hair oil-free. ... Adding apple cider vinegar and argan oil to the formula means that you too can finally break the vicious cycle of shampoo, and turn your hair story into a love story.