WHAT IT IS: achieve ultra-comfortable, high-impact matte color with one swipe WHY WE LOVE IT: organic pigment that utilize high technology and purity pigments for vibrant colors. long-wear pigment that stays put for up to 8 hours of continuous wear color-rich formula does not bleed or transfer, ensuring lasting intensity creamy texture glides on smoothly for effortless application doesn't dry out, keeping lips hydrated and comfortable infused with oriental, vanilla, sandalwood, heliotrope, and sweet notes for a delightful sensory experience vegan & not tested on animals HOW TO USE: Apply onto clean, lips, beginning from the center and extending outward. Line if desired. Let the formula dry thoroughly, and if necessary, touch up as required. WHAT WE PROMISE: vegan gluten free paraben free heavy metal tested dermatologically approved TEST RESULTS SHOWED: 93% agree that it is comfortable to wear 100 % agree that it doesn't dry out the lips 92 % are satisfied with the matte finish 100 % experienced 8 hours of wear 100 % experienced full-color coverage