Experience powerful styling with the Gold Black Series Hair Dryer. This sleek purple dryer offers efficient performance for all hair types. Tourmaline Technology: Tourmaline is a mineral that, when heated, produces negative ions and infrared heat. These features are beneficial for hair drying because they can: Reduce frizz and static by neutralizing positive ions in hair. Dry hair faster by using infrared heat, which penetrates the hair shaft more efficiently. Help to seal the hair cuticle, resulting in smoother, shinier hair.