NIB The velvety smooth formula offers extremely rich pigment in a single swipe. But the luxury doesn't end there, the heavyweight, velvet finish pink packaging features a magnetic closure and embedded logos. Experience pigment-rich lip color with a luxurious velvet-matte texture Rich pigment in a single swipe with a buttery soft, velvet matte finish Luxe, heavyweight packaging features a magnetic closure and embedded logos 100% vegan and cruelty-free About Velvet Trap Lipstick Shade RedRum - Bold red