Intense vivid color in a lipstick with a matte finish--all in one stroke. Gucci Beauty presents Rouge à Lèvres Mat, the new matte lipstick from Gucci Makeup, born under the creative direction of Alessandro Michele. Gucci Makeup is creating a new set of beauty ideals embracing self-expression and diversity by breaking industry traditions. A new matte lipstick formula is born from this vision, Rouge à Lèvres Mat. Brand new in box shade 208 they met in Argentina