About Velour Liquid Lipstick A cult favorite in the beauty world, Jeffree Star’s best-selling liquid lipstick glides on smoothly, leaving behind bold, full-coverage color that dries to a comfortable and completely matte finish. Why It's Special Enjoy opaque, high-pigment color that lasts and lasts with Jeffree’s signature long-wear formula. The velvety, transfer-proof finish sets quickly and stays comfortable on lips without feeling dry or tight. Shade - Healing Hour