From Skate Shoe to Streetwear Staple, with an Emphasis on Comfort The Era was the first shoe designed by skateboarders, for skateboarders, in 1976. An evolution of our original low-top silhouette, the Era placed an emphasis on comfort and style by debuting our famous padded collar. It was also our first shoe to feature the now iconic Off The Wall heel tab, and remains the shoe of choice for skaters, surfers, and creatives worldwide.