Are you ready for a lip stain that’s going to change the way you think about your gloss game? theBalmJour’s unique formula of polymers allows the flexibility for it to start as a shine and end as a stain. This next generation of lip product starts as a gloss, delivers the pigment of a lipstick, has a soft, creamy texture and finishes as a stain. Finally, a formula with non-drying, staying power that moisturizes and delivers long-wearing high pigment.