CHARCOAL ACTIVATED TOOTHPASTE: Certified Organic Coconut Oil, and Baking Soda this flouride-free whitening toothpaste binds to stains and eliminates plaque like a pro. WhiteningToothpaste that whitens teeth. Infused with Diatomaceous Earth, Tea Tree Oil, Coconut Oil, Xylitol, and Peppermint Oil. Our charcoal toothpaste is packed with all the ingredients needed for a natural everyday toothpaste. MINTY FRESH BREATH: This organic toothpaste is specially crafted to leave your breath fresh and your mouth feeling clean MADE IN USA: Vegan, Cruelty-Free, Fluoride-Free, Peroxide-Free, No Triclosan, No Parabens, Suitable For Kids, Hydrogen Peroxide-Free PEROXIDE FREE 4 oz. tube *Box has never been opened*