1984 Bally Midway Up'N Down Arcade Game Flyer Sega Zaxxon Frogger

This original 1984 promotional flyer from Bally Midway highlights the Up'N Down arcade game, a classic racing game released as a factory new upright and as an upgrade kit for Sega Zaxxon and Frogger arcade machines. Featuring vivid artwork of the game's iconic pink Volkswagen Beetle and yellow off-road truck, the flyer captures the vibrant spirit of early 1980s arcade culture. The flyer includes a screenshot from the game, showcasing the unique isometric racing tracks, and details the conversion kit components for both Zaxxon and Frogger machines. Produced by Bally Midway Mfg. Co. and manufactured under license by Sega, this piece is a valuable collectible for vintage arcade game enthusiasts and memorabilia collectors. The flyer measures approximately letter size and retains its bright colors and clear text, with minimal signs of wear visible. It offers insight into the marketing and arcade cabinet industry of the mid-1980s, making it a must-have for those interested in gaming history and arcade ephemera.