Proneza Schouler is a modern luxury brand designed by fashion dream team Lazaro Hernandez and Jack McCollough. Since 2001, these self-proclaimed dorks have created several must-have items as well as fashion trends. The Proneza Schouler line offers edgy, yet upscale womenswear and bags for daytime and evening wear.
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McCollugh and Hernandez met while collaborating on their senior thesis at Parsons School of Design. This one-time collaboration led to their first fashion collection together as Proneza Schouler. The collection was an unexpected success and the entire line was brought by Barney's New York. Today, Proneza Schouler is a fashion-forward line that features chic womenswear and accessories.
