ghd Platinum Plus White Styler - 1" Flat Iron ghd’s 1st smart professional hair straightener predicts your hair’s needs for ultimate results and stronger, visibly healthier hair in one stroke Unique ultra-zoneTM with predictive technology monitors heat over 250 times per second, ensuring the perfect temperature at all times Healthier styling: 365ºF optimal styling temperature minimizes hair damage, for 70% stronger hair and 2X more color protection