🆕 e.I.f. Cosmetics Power Grip Primer

e.I.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer. • #1 Primer in America* • Gel-based, hydrating face primer • Gel formula grips makeup for long-lasting, all-day wear • Moisturizes, preps & gives skin a natural finish • Goes on clear with a translucent finish for all skin types & skin tones • Non-comedogenic (does not clog pores!) • 100% vegan, cruelty-free & Leaping Bunny Certified • Made in a Fair-Trade Certified facility • Hyaluronic acid helps skin retain moisture for a plump complexion Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.