DESCRIPTION Welcome to stunning, no-fade shades that literally last all day.Our high-tech vegan formula hyper-stains for touch-up-free color that just won't budge - while keeping lips soft and hydrated for hours. Choose from natural tints or check-me-out color. The pioneering masque delivers an ultra-pigment – and the activator mist locks in the color. Then simply Peel & Reveal for the ultimate long-lasting lip color. Lips stay soft all day, as our alcohol-free formula hydrates where others dry. Color won't transfer onto clothes, cups and other surfaces, won't fade or feather, and is waterproof too. Washes off with your regular cleanser. Vegan, cruelty-free and gluten-free. Responsibly formulated with safe ingredients. Sensational stay-put color. Just Peel & Reveal...and get on with your day.