Win Bigly: Persuasion in a World Where Facts Don't Matter -- Scott Adams

<p><strong>The <em>New York Times</em> bestseller that changed how we understand reality itself-expanded and updated to include the first Trump administration, January 6th, and the 2024 election</strong></p><p>Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams-best known as "the guy who created Dilbert"-recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.</p><p>The point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting-the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation-or resisting the tactics of emotional persuasion when they're used on you.</p><p><strong><em>Win Bigly</em>, now in its second edition, explains one of the most important perceptual shifts in the history of humankind.</strong></p><br><br><b>Author:</b> Scott Adams<br><b>Publisher:</b> Scott Adams, Inc.<br><b>Published:</b> 08/22/2024<br><b>Pages:</b> 344<br><b>Binding Type:</b> Hardcover<br><b>Weight:</b> 1.49lbs<br><b>Size:</b> 9.00h x 6.00w x 0.94d<br><b>ISBN:</b> 9798990531628<p></p>