The brand is New Day - popular with many clothing items from target. This is a white long sleeve that is soft on both the inside and the outside, and basically makes you feel like you are wearing a blanket. So why am I selling this? Because I bought 4 - and I love them all - but my bank account hates me. There are zero stains, and there a many pictures showing the waistband, cuffs, inside, and outside texture.