Vintage Scotti's Liquor Store Matchbook St. Louis MO Missouri Front Strike

This vintage matchbook is a collectible advertising piece from Scotti's Liquor Store, located at 812 Pine Street, St. Louis, Missouri. Featuring a distinctive red and black plaid design with the Scotti's logo and mascot dogs on the cover, it promotes the slogan "If you don't buy your liquor at Scotti's we both lose money." Produced by Universal Match Corp. in St. Louis, this matchbook combines mid-20th century advertising charm with a unique local business appeal. The back of the matchbook highlights Scotti's catchy slogan, "Fast Nickels Are Better Than Slow Dimes," along with contact phone numbers using the classic exchange format (Chestnut 1-8699 and Chestnut 1-1083). This piece offers a glimpse into regional marketing styles and phone numbering conventions of the era, making it a valuable addition for collectors of vintage advertising, matchbooks, or St. Louis memorabilia. The compact size and graphic design quality add to its desirability and display appeal.