Vintage Sarah Coventry Double Strand Holiday Garden Amber Lucite Leaves Flowers

Sarah Coventry double strand amber lucite necklace featuring flower and leaf shaped beads on a gold tone chain. Length of the longer necklace is approximately 35 inches. In excellent vintage condition. Fabulous boho, late 60s-70s chic! ----- Sarah Coventry was a popular brand of costume jewelry that was sold through home parties in the United States and Canada from the late 1940s to the mid-1980s. The brand was named after the granddaughter of the company's founders, Charles Stuart and Lyman K. Stuart. Sarah Coventry jewelry was known for its affordable yet stylish designs that were influenced by the latest fashion trends. The company used a direct sales approach, similar to Avon or Tupperware, where women could host parties in their homes and earn commissions on sales. During its peak, Sarah Coventry was one of the largest direct sales companies in the world and had a network of over 20,000 representatives. The jewelry was sold exclusively through home parties, and the company did not advertise on television or in magazines. In the mid-1980s, Sarah Coventry ceased operations due to changes in the direct sales industry and increased competition from other jewelry companies. However, the brand still has a dedicated following of collectors and enthusiasts who appreciate the unique and timeless designs of Sarah Coventry jewelry.