This is a rare, vintage, white rubber NORDY keychain. "Nordy," was the unofficial mascot of Nordstrom department store in the pacific northwest. This promotional item was meant to represent a shoehorn and was distributed by the children's shoe department during the 1970s after 1st pair of shoes was purchased. $26 each My mom saved these from our childhood. In like new condition, never used. Vintage, antique, collectible, retail, 1970s, 1980s, Pop culture, toys, shoes, keys, shopping, gift, memento, seattle, PNW, history.