New in Box I Love Lucy “Lucy Does A Commercial” Doll. This vintage doll is still in the box and includes all the pieces. The doll was made in 1997 by Mattel. This doll comes from the first series of I Love Lucy Mattel Dolls. Lucy Does A Commercial, is an all time favorite. This Lucy doll is dressed in the iconic black and white checkered dress, with a bottle of Vitameatavegamin in her hands. The doll measures 11.5 inches tall.