Vintage Chic mom jeans

Pre-owned, vintage Darker wash, high waist, mom fit Pockets with button detail on back and CHic logo. Back in the day, Chic jeans were touted as “the world’s best fitting jeans.” Their current marketing angle? “Nothing feels quite as good as being comfortable.” Which the number of pairs of yoga pants jammed in our drawers can attest to, but it’s not the leading statement in our style philosophy. Nor is it what we were thinking when we were rocking that pair of Chic Jeans that could never be quite narrow enough at the ankle with a crop top and high-top Reeboks. But we digress. A little history: founded in the 1920s, the original parent company (known in the 1960s as Henry I. Siegel Co., or H.I.S.) produced jeans under department store brand names, later creating the “Chic” label in the 1970s with a focus on being “proportioned to fit,” which any tall or petite girl can tell you, is a critical — possibly genius, for the time — selling point. Times got tough, however, for the brand that in the mid-80s was second only to Levis and Lee in production of women’s jeans. Heavily dependent on troubled budget retailer Kmart, Chic jeans were by the mid-90s, well, not-so-chic anymore. A continuing decline in the U.S. notwithstanding, the Chic brand seems to have maintained a stronghold in Europe well into the late 1990s. While the brand name Chic seems to have all but vanished there as well, H.I.S. jeans appear to still be a force in 26 inseam 12.5 in rise 15.5 in waist lay flat