Uncopyable: How to Create an Unfair Advantage Over Your Competition (New Edition

What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." <p/> Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific. <p/> Better pricing? You're kidding, right? The company that lives on price dies on price. <p/> Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. <p/> The Solution? <p/> You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In <i>Uncopyable</i>, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box. <i>Uncopyable</i> will guide you to achieving an unfair and enduring competitive advantage.<br><br><b>Author:</b> Steve Miller<br><b>Publisher:</b> Sound Wisdom<br><b>Published:</b> 03/03/2020<br><b>Pages:</b> 185<br><b>Binding Type:</b> Paperback<br><b>Weight:</b> 0.50lbs<br><b>Size:</b> 8.80h x 5.80w x 0.50d<br><b>ISBN:</b> 9781640951709<br><p><b>About the Author</b><br>Meetin