This is a collectible Helena Rubinstein Stay-Long Lipstick from the early 1950s. This is the most elusive, hard-to-find color, sapphire blue. This nearly perfect example still turns, with a remarkable stick of red lip color rising from the base tube. A 1953 advertisement reads: “Madame Rubinstein wasn’t content with just having the gem of all lipsticks — now she also gives STAY-LONG a gem of a case! Cases that are masterpieces of costume jewelry - slim, golden columns crowned with a simulated but fabulous ruby, emerald, coral, turquoise, topaz or sapphire. So stunning. Scoop up several for your Spring wardrobe.” I spent five years searching for this sapphire blue, to complete my collection to display in my Empress Lipstick stand (shown in the background — NOT FOR SALE!). Murphy’s Law being what it is, after a five year search, I found two instead of one! This sale is only for the single blue jewel lipstick, at the price I paid. I hope another serious collector finds this gem for their own rare set!!