The Unemotional Investor: Simple System for Beating the Market

When Robert Sheard decided to bite the bullet and get into the market, he wasn't the typical Wall Street player, didn't have years of trading experience, and didn't have an M.B.A. What he did have was the know-how. As one of the top stock researchers for The Motley Fool -- the widely popular and fiercely irreverent financial site that launched the bestselling The Motley Fool Investment Guide and The Motley Fool's You Have More Than You Think -- Sheard developed mechanical, emotion-free formulas for analyzing stocks. Now he shares his insights to help you earn gains that will crush market averages. The Unemotional Investor teaches you: * How to evaluate stocks * What numbers to look for and how to compare them * When to buy and when to sell * How to manage the portfolio you create