The Popcorn Report by Faith Popcorn (paperback) Vintage, 1992
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Faith Popcorn on the Future of Your Company, Your World, Your Life
Vintage, 1992
In Like New Condition
The Popcorn Report is a distillation of years of research into the dynamics of consumer behavior. Faith Popcorn shares her vast knowledge of consumers and applies that experience to the craft of marketing.
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