The Consumer Insights Revolution: Transforming market research for competitive a

<p>Discover the secrets behind PepsiCo and Zappi's transformation of PepsiCo's consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change.</p><p><br></p><p>Key learnings: </p><ol><strong>Modernizing insights functions</strong>: Practical steps and real-life stories to evolve your insights team.</li><strong>Strategic evolution</strong>: Develop your people, processes, and technology to drive significant organizational change.</li><strong>Insights maturity framework</strong>: Achieve consumer-centric, data-driven operations with a clear path to insights maturity.</li></ol><p><br></p><p>Discover how to: </p><ol>Move from fragmented operations to a cohesive, globally connected insights function.</li>Implement agile research practices to stay ahead of market trends and consumer needs.</li>Transition from data silos to integrated, democratically accessible data.</li>Become a strategic partner within your organization, driving growth and innovation.</li></ol><p><br></p><p><em>The Consumer Insights Revolution</em> is an essential resource for market research professionals and organizations aiming to enhance their consumer insights, align with consumer needs, and achieve a competitive edge in today's fast-paced market.</p><br><br><b>Author:</b> Steve Phillips, Ryan Barry, Steph