What it is: A heated straightening brush that combines the heat of a flat iron with the structure of a paddle brush to create a smooth, frizz-free look in one easy step. Key benefits: - Achieves shiny, frizz-free hair - Straightens hair in one easy step - Seals cuticle for a smooth style If you want to know more… The Brush Crush quickly achieves smooth, straight hair in one easy step with the heat of a flat iron in the structure of a paddle brush. It includes ionic technology that seals the cuticle for less frizz and tons of shine while styling. Digital temperature control allows for custom styling on all hair types. What else you need to know: This product heats up to 450°F / 232°C. It features a 60-minute automatic safety shut-off and a professional-length nine-foot (2.74 m) cord