The Art of Creating Collectors, Zella Jackson

Pre-owned, Very Good Condition This book provides tried and proven strategies for gallery owners, art consultants, and artists who sell their own artwork to develop collectors for a lifetime of repeat business. Strategies include effective 1) artist branding, 2) client dossiers, 3) periodic promotions, and 4) multiple personalized contacts by phone and mail with your buyers. Learn the art of relationship marketing and selling. Together these strategies set the stage for repeat business ...