TODAY'S MAN VINTAGE PURE WOOL (2) GOLD BUTTON LUXURY CLASSIC MEN'S BLAZER
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TODAY'S MAN VINTAGE PURE WOOL (2) GOLD BUTTON LUXURY CLASSIC MEN'S BLAZER
PURE LUXURY WOOL
GOLD BUTTON ACCENTS
FULLY LINED
SPLIT TAIL
NO FLAWS!
TAILORING:
SHOULDERS 21"
ARMPITS 22?"
SLEEVES 24.5"
LENGTH 32"
In 1971 David Feld saw what he considered an unmet need in the men's market for tailored clothing. Some upscale stores featured high prices and good quality, but they lacked an adequate assortment. At the other end of the spectrum, discount stores carried clothing with lower prices and lower quality.
Feld thought he could fill the void in the middle range for a good selection of clothing at reduced prices, so at the age of 23, he opened his first store in Philadelphia. That first 2,000-square-foot store opened on Third and Market Street.
By 1974 Today's Man had annual sales of $8 million.
In 1986 the company began selling its private brand merchandise. Sold under the labels Today's Man, Brookcraft, Torriani, Lamerti, and Amherst and Brock, such items represented a company strategy to keep prices down. About one-third of all its clothing was private label.
In summary, a combination of soft demand for men's business attire, management's overambitious plans and mistakes, money problems, and tough competition led to Today's Man's decline
Public Company
Incorporated: 1992
Employees: 1,670
Sales: $263.3 million
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