Switchers: How Smart Professionals Change Careers -- And Seize Success -- Dawn G

<p><strong>Are you stuck in an unsatisfying job or feel like you're in the wrong profession? An industry that just isn't a fit? Don't just settle but succeed in the right career!</strong></p><p>Get unstuck and land a new career--one you're genuinely passionate about. <em>Switchers</em> helps you realize that dream. Written by celebrated career coach and psychologist Dr. Dawn Graham, the book provides proven strategies that will get you where you want to go.</p><p>The first step is to recognize that the usual rules and job search tools won't work for you. Resumes and job boards were designed with traditional applicants in mind. As a career switcher, you have to go beyond the basics, using tactics tailor-made to ensure your candidacy stands out.</p><p>In <em>Switchers</em>, Dr. Graham reveals how to: </p><ul><li>Understand the concerns of hiring managers</li><li>Craft a resume that catches their attention within six seconds</li><li>Spotlight transferable skills that companies covet</li><li>Rebrand yourself--aligning your professional identity with your new aspirations</li><li>Reach decision-makers by recruiting "ambassadors" from within your network</li><li>Nail interviews by turning tough questions to your advantage</li><li>Convince skeptical employers to shelve their assumptions and take a chance on you</li><li>Negotiate a competitive salary and benefits package</li></ul><p>Packed with psychological insights, practical exercises, and inspiring success stories, <em>Switchers<