Sundazed (Finland) 70s, Reversible, Reinforced Ribbing, Prototype

Sundazed (Finland) 70s, Reversible, Reinforced Ribbing, Prototype SUNDAZED & OUTSIDE SOCIETY S.O.S. | sundazed.io/sos ...Built with a clean-finish reversible system, the jacket integrates technical sportswear precision, duality of function, and muted athletic minimalism. The unbranded jacket, while lacking a commercial signature, is almost certainly a product of late 1970s to early 1980s European mass-tailored casualwear, likely Nordic or Central European in origin based on its fabrication techniques and construction methods. This absence does not categorically prove the garment was not retail-ready, but suggests that it was a pre-market sample, an internal test piece, or an unfinished production run awaiting final consumer branding. The lack here points toward an internal technical prototype. The piece belongs to a broader postwar European technical sportswear lineage. Jackets like this were pivotal in establishing the foundations for modern athleisure and “weekend casual” dress codes, shaping the evolution of multi-purpose utility garments that bridged formal tailoring and emerging leisurewear, and ultimately influencing later streetwear silhouettes and technical casualwear hybrids. Classified as a reversible bomber jacket, the garment’s design intent emphasizes adaptability for transitional urban and recreational contexts.