Snickers (Sweden) 80s, Cross-Border, Unionized, Cult Object

Snickers (Sweden) 80s, Cross-Border, Unionized, Cult Object SUNDAZED & OUTSIDE SOCIETY S.O.S. | sundazed.io/sos Raglan sleeves, boxy silhouette, and clean paneling reflect Nordic engineering tuned for mobility, durability, and daily repetition. This polycotton workwear jacket by Snickers exemplifies a critical juncture in industrial garment engineering—where user-centered design, mechanical durability, and visual restraint converge into a form that transcends mere utility. Originating from Snickers Workwear, a Swedish company founded in 1975 by electrician Matti Viio, the jacket represents a paradigm shift in technical apparel: a rejection of ill-fitting, non-functional work garments in favor of ergonomically tuned, purpose-driven outerwear. Although Snickers Workwear was founded and headquartered in Sweden, this specific jacket was manufactured under contract in Ireland, likely during the 1980s, at a time when the brand was expanding its production infrastructure across Europe to accommodate growing demand and optimize regional distribution. This cross-border manufacturing strategy reflects broader trends in late-20th-century European industrial apparel, where design specification fidelity was maintained while leveraging regional unionized labor forces.