What it is Contour is a cream foundation that sculpts and accentuates your natural features to add dimension and definition. How you use it Apply Contour around the edges of your face, under your jawline and down your neck, along the sides of your nose bridge, and directly beneath your cheekbones. Why cream is better Cream foundation can be a very sheer coverage or a buildable full coverage, giving you the flexibility to cover what you want without hiding the things you love. Liquid and powder makeups tend to set, creating a dull and lifeless appearance. Creams act as a second skin. Their silky application and flexible wear create a buttery velvet finish!