START WITH WHY by Simon Sinek Self Help Inspirational Book
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The inspirational bestseller that ignited a movement and asked us to find our WHY
Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—more than 56million views & counting. Over a 10yrs ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, & these ideas remain as relevant and timely as ever.
This book asks (& answers) the questions: why are some people and organizations more innovative, more influential, & more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.
The leaders who have had the greatest influence in the world all think, act & communicate the same way—& it's the opposite of what everyone else does. And it all starts with WHY.
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