Prescribed for softer hair and formulated with Argan Oil, Redken's All Soft Shampoo gently cleanses dry, rough hair while providing moisture to a create 15x more conditioned* look and feel. The enriching Moisture Complex replenishes hair moisture creating intense softness while a smart, targeted delivery system - treats hair from the root to the core to the tip, giving all 3 levels of the hair strand the nourishment needed for healthy hair. BENEFITS • Gently cleanses and softens • Replenishes moisture, an essential component of hair, with power of softening argan oil • Adds softness and transforms the texture of dry and brittle hair used maybe 3 times almost full!