Rare Beauty By Selena Gomez Soft-Pinch Liquid Blush HAPPY/Dewy Cool Pink. BNIB A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. This liquid blush blends beautifully to create soft, buildable color with a natural, second-skin finish. This product is an Allure Best of Beauty award