REALHER Eyeshadow Color: Incomparable Why You'll Love It Whether you’re going natural or smoky, this neutral eyeshadow is a must-have for building a variety of eyeshadow looks. This matte, light brown eyeshadow is great as a base all over your lids, or as a transitional shade when you’re applying multiple colors. It has an ultra-smooth powdery texture that blends and builds easily. Like all REALHER products, it’s cruelty-free and paraben-free. About the Brand Now this is a feel-good brand we can really get behind. REALHER is a gorgeous, high-quality line founded by a devoted father who was inspired by the birth of his beautiful daughter. Each product is paraben-free and cruelty-free, and intentionally inscribed with positive affirmations to spread good vibes to women everywhere.