Productize: The Ultimate Guide to Turning Professional Services into Scalable Pr

<p><b>More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. </b><em>Productize</em> first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.<br></p><p>For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily. <br></p><p>Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.</p><p>In this book, you'll learn: <br>- How to turn shift your culture to embrace a product-mindset<br>- The capabilities you to be successful and whether or not you should acquire them or grow them internally<br>- How much mone