“Predictable Prospecting” 4-Disk Set

Whether you're a sales or marketing executive, team leader, or representative, this proven system will help you become an expert prospector, effectively target, qualify, and close lucrative business opportunities. Inside, you'll find a step-by-step framework based on the acclaimed business model that made "Predictable Revenue" a runaway bestseller. It will empower you to identify prospects with the greatest potential, clearly articulate your company's competitive position, and implement account-based sales development using ideal account profiles. Craft personalized e-mails and phone messages to address each potential buyer's needs, challenges, and awareness. Learn how to start conversations with people you don't know, land meetings through targeted campaigns, and define, manage, and optimize sales development performance metrics. With this guide, you'll discover how to generate predictable revenue by targeting and tracking ideal prospects, optimizing contact acquisition, and continually improving performance. The book includes easy-to-use charts and e-mail templates, and you'll also gain full online access to sample materials, worksheets, and blueprints to enhance your prospecting toolkit. Transform any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, and thrive in disruptive markets.