Shade is plumberry pop which is a true plum. This is a balm with lots of hydrating oil, so coverage is sheer. Drench your pout in decadent hydration and plush, passionate color. This oil-rich formula delivers luscious color and slick shine with a comfortable color-stain. Melt-in moisture provides hydration while passion fruit seed oil with vitamin E helps nourish. Only opened to photograph. I am a bareMinerals retailer, so check out my other listings.