Pop Mart Authentic Labubu Monsters Exciting Macaron Blind Box

Labubu, the latest must-have collectable, has been capturing hearts across Southeast Asia, including celebrities such as Lisa of Blackpink Another day, another style trend. This time around? Fluffy toys adorning coveted luxury bags such as Birkins. For the uninitiated, this furry elf character was created by Hong Kong-born artist Kasing Lung and is recognised by its pointy ears, impish smile and sharp teeth. While the character was introduced in 2015, it has since become popular for many reasons, including endorsements by celebrities like Blackpink’s Lisa. “The rise of Labubu plushie is mainly due to an organic post by Lisa from Black Pink earlier this year. It first turned into an online meme, followed by a buying frenzy in Thailand where many local celebrities and KOLs [were hunting] for this blind box collection, It extended to other well-known individuals such as Thail Royal Family members and senators. This trend then started to expand to SEA region and further went back to China and other international markets,” shares Pop Mart International’s head of strategic partnerships Kevin Zhang.