New Preserves Color | Added Protection Hair Type: Ideal for Color-Treated Hair. Fragrance: Refreshingly energetic scent with notes of orange, apple and bergamot. Color Safe Vegan Paraben Free UV Protection Description Daily shampoo for color-treated hair helps protect against sun damage and prevents hair color from fading. Preserve and protect hair color with this daily shampoo. It cleanses color-treated hair while it strengthens hair and boosts shine. Sunflower extract helps to protect hair from sun damage to keep color from fading, while conditioning extracts moisturize hair and boost shine.